CDs and DVDs are WORMs — “Write once, read many” data storage devices (hey, so were punch cards). My everyday spiral notebook is WORN — not worn out, but “write once, read never”. I often take notes during meetings and research, but it’s pretty rare that I go back and read my notes later. Just(…)
Adobe has released FrameMaker 11, the latest ‘n’ greatest version of their industry-standard technical communications tool. I use the word “comeback” in the title of this post facetiously. As far as I know Frame’s installed base and market share has been solid. It just feels to me like Frame’s thunder has been drowned out by(…)
A great wish-I’d-written-that post from David Farbey on his Marginal Notes blog: Where are the “strategic” technical writers? This week I attended another very enjoyable and interesting session of the London Content Strategy Meetup, [about] experiences of trying to implement a strategic approach to content development and management…. According to the organisers over 100 people(…)
This great Google+ post by Evo Terra, a digital publishing strategy pro, really nails it. With so many publishing channels, it’s easier than ever to get your content in front of (more) people. But your content has to be better if it is going to be successful in different formats. Directors spend millions on sound(…)
Eric Hellman has a super post about “the book as a container”. In it he defends the book as an excellent way to deliver content for which context is not as important as timelessness. We need to understand what it is about the book that makes it a container of media that will persist into(…)
Charlie Southwell (@charliesaidthat) tweeted a link to an insightful article about the return on investment for social media. Social Media and ROI: Some clarity. (Again.) by Oliver Blanchard points out that the question, “What is the ROI for social media” is the wrong one: The question is too broad. Too general. It is like(…)
